The North Geelong Brick Works Pty Ltd was established as a public company in 1926, with its works at the corner of Moorabool and Ryrie Streets, but a brickworks had been operating in North Geelong from at least 1911, utilising local clay to produce the 'famous Geelong blue bricks".
The blue bricks of Geelong have a name among architects and builders that ts second to. none la Victoria. . They were pleased at the announcement made by the manager of the company (Sir J. W. Cornell), yesterday when be showed them samples of the wire-cut plastic-brick made from the deposits of clay at North Geelong, and said that a large percentage of the bricks now being baked in the kilns were of that class. (Geelong Advertiser 17 May 1927, p.4)
References to the North Geelong Brick Company are common in the earlier 1920s and the works were at full production capacity around 1924 when it was reported there was a "boom in bricks". In 1925 the manager Stan Sadler, had three fingers severed by one of the machines.
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